Apparel industry takes on Okinawa Kariyushi wear

[JUNewsBot]

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Former Japanese Prime Minister Junichiro Koizumi popularized Okinawa’s Kariyushi wear three years ago in an effort to spur summer energy conservation while keeping government employees comfortable.The trend to open-collar shirts has continued under the current prime minister, Shinzo Abe, has spurred the Japanese clothing industry to scramble for a piece of the action.

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[DoctorP]

I find this article quite interesting. I just can't see mainstream Japan allowing it's salarymen to go to kariyushi wear. I've seen it all over Okinawa, and I've seen it at all of the resorts I've visited in the mainland, but I had not realized that city offices in mainland had made the switch also.

I find it hard to believe that the average Japanese would even entertain such an idea if it were presented to them by the company. Image seems to be such a big issue there.