Buy & Sell
Goya is Okinawa’s very popular, but very bitter vegetable.
Okinawa goya touted as aid against diseases
Date Posted: 2007-03-02
Goya has always traveled with claims of ‘healthy’ and ‘promotes longevity’, but now its advocates are saying the cucumber-like melon is good for nearly whatever ails you. It is being used in processed foods, mixed in salads and champura dishes, and now is finding a niche in new food products.
The humble goya is billed as having three times more vitamin C than lemon fruits, and five times as much as the tomato, and it protects against heat. Some advocates claim it even battles fat, providing nutrition while keeping fat from forming. Medical researchers are discovering the goya reduces blood sugar levels, a boon to diabetics, and works to lower high blood pressure.
Businesses are targeting retired mainland Japanese for the goya, describing the bitter vegetable’s medicinal values, which they say extends to protecting against internal organ problems. Businesses say older men have time and money, and are wanting to make their bodies more healthy.
Goya’s promotion is expanding to new products such as goya chips, which are said to be not quite so bitter and have a good taste. And the latest? Goya chocolate. Promoters say the goya sweets are available now at supermarkets everywhere.