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Hyundai to start selling their cars in Okinawa

Date Posted: 2002-09-21

Hyundai Japan, the distributor of cars made by Hyundai Motors of Korea, the nation’s largest car manufacturer, announced that they have established a new dealer to Okinawa called Hyundai Okinawa with the aim to start sales of the Korean-made cars from Oct. 5. The new dealer will have its offices in Haebaru. The venture marks the first time Korean-made cars are sold in Okinawa.

Hyundai Okinawa President Koken Sonan says that he realizes that he faces a tough task, but believes that with the backing of the manufacturer he will succeed. “In mainland Japan, the ratio of new cars and used cars sold is about 50 to 50, but in Okinawa, about 70 percent of cars are sold used,” Sonan says. “However, I see this as an advantage, as we are able to offer new cars at almost same price as used cars of comparable size are sold,” he believes, adding that the average price of a Korean made Hyundai is at least 30 percent less than similar Japanese made cars. The new company aims to sell 60 cars during its first year, and rise the target to 200 for the next.

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