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A COOP restructuring to boost competitiveness

Date Posted: 2008-06-26

Driven by flagging sales and higher costs, J A Okinawa is realigning A-COOP to be a subsidiary company, rather than part of its Life Purchase Section.

J A officials say the new A-COOP company will specialize in retail trade, increasing its power base against competitors. A-COOP currently has 20 stores in 12 Okinawa communities. Increased oil prices have made patrons more cautious with driving, bringing down the storesí business. The new focus on A-COOP as a retail business, to include clearly defined staff responsibilities and authority, is expected to motivate ore customers to shop A-COOP.

The new company is being capitalized at •90 million, with J A Okinawa holding 100% of the A-COOP stock. A-COOPís current sales are •13 billion, but company analysts say they expect a •7 billion gain with the new organizational structure. A-COOP delivers goods and foods straight to consumers, and a feature of the stores is people can join together to purchase items at largely discounted prices.

A-COOP will establish its own house brands under the new set up.

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