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JTB tries new approach to Okinawa vacations

Date Posted: 2007-07-12

Structured packages have been procedure for Japan Travel Bureau sponsored vacations to Okinawa, but now Japanese tourists are being given a choice.

Called ‘carefree’ tours to Okinawa, the JTB is giving Japanese tourists an option to plan their own vacation activities. Traditional vacation packages offered by JTB included not only airfares and accommodations, but also a series of sightseeing activities that literally filled tourist days and nights. With everything pre-arranged by the travel agency, tourists often receive discounts on services.

The new program gives tourists the chance to choose their own individual programs, sightseeing and other activities.

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