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Photo stamps to lure people away from email to letters

Date Posted: 2006-08-25

Original photo stamps are the latest brainstorm from the Japan Postal Service Public Corporation.

The country’s postal system, stung financially by the shift away from traditional mail services in favor of computerized e-mail correspondence, wants to customize postal stamps and make them fun to use. The postal experts are planning next month to take peoples’ original photographs and transform them to postage stamps suitable for sticking on a letter.

The new frame stamps service will begin September 1st. Postal officials say people can select a photograph they want made into stamps, 4cm by 4cm in size, and in color, then take it to the local post office. The family picture will be turned into a series of stamps, ten to a page. A sheet of 10 original stamps will be Y1,200. Single frame stamps are Y80 denomination.

Postal authorities say they’ve been worried about losing money, as more people switched to using email. They hope postal patrons will be excited by the new stamps, and will begin writing more letters by hand.

Japan Post says it won’t accept any photograph that could infringe on copyrights, or damage diplomatic ties with other countries. Officials say they expect to see both companies and individuals turn to the photo stamps to mark new product launches and image campaigns, and family special events such as weddings, anniversaries and births.

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