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A new telephone card service offers consumers more value

Date Posted: 2005-10-06

A brand new prepaid telephone card is available for Okinawa users, and they’re almost as close as the fingertips.

Declaring ‘The Customer Wins!’, officials of EazyCall, Ltd, makers of the ‘EazyCall’ prepaid calling card, are targeting their product to the military community, although anyone can use it. “Military customers are very sophisticated when it comes to international telephone service,” says a company official, “and that’s no surprise considering that almost all service members and their families use long distance services to call family and friends, and to keep up with hometown news.”

The new EazyCall cards are 37% less expensive than other prepaid cards, a senior manager notes. “With the EazyCall card, it’s eight cents a minute to the U.S., and you get a lot of talk time.” The cards are readily available from today at select Family Mart convenience stores. “Our customers are smart consumers, and they compare prices and know the best value for making their dollars stretch,” she says, pointing out that even with international direct dialing call rates dropping, many customers “still choose prepaid cards because you know the exact amount you spend on your calls.”

The manager says EazyCall, Ltd., began as a telecommunications wholesaler dealing in leased lines, ‘dark’ fiber and trading bandwidth. After watching rates fall on direct dial service, research showed benefits of deregulation weren’t reaching consumers in the prepaid card market. EazyCall stepped in, creating a card selling for Y2,000 (about $18) that offers nearly four hours calling time.

The cards are available at select Family Mart locations, typically those near a camp or base. Store managers say they are excited about the prepaid cards, as it will allow them to offer a more diverse product line to attract American and international customers. “It’s a perfect combination,” said one store manager. “Grab a drink and a bento (box lunch) and get the best deal on a prepaid card at the same time.” Family Mart’s distinctive blue signs are familiar to Americans island wide, with stores located near every major U.S. installation. “We’re going to make it as ‘Eazy’ as possible for our customers to get the best deals on their calls,” the corporate official said.

She also encouraged everyone to check out their advertisements for more information on the cards and store locations, then promised customers should be on the lookout for prizes and sweepstakes in the near future.

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