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Dad’s don’t fare as well on ‘their day’

Date Posted: 2005-06-24

Fathers don’t get the attention on their special day as do moms.

That’s a finding of local department stores, which say men spend more and pamper the wives and moms on Mother’s Day. A survey at Ryubo Department Store in Naha asked if women and girls bought presents for husbands and dads on Fathers Day. Only 44.7% said yes, which virtually all acknowledged buying for mom.

They say they’re not discriminating against dad, but point out the mothers are the ones who do most of the child raising and have more significant contact with the children. And of course, they say, dad takes care of mom’s special wants and needs from perfumes to clothes. Women also say the men don’t seem to care as much about gifts.

Ryubo says Father’s Day gifts average ¥8,400 by younger buyers, with older married people spend upward of ¥11,200. Singles typically paid ¥6,600 for gifts.

What makes Father’s Day important? “I respect my father,” said 23.7% of respondents. Others, tough, said they hate their fathers for being too obstinate and strict. “I don’t talk to my father,” said one. “He’s too hard headed.” She told an interviewer she wants dad to be “gentle, and not too strict.”

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