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Name Is Offensive To One And All

Date Posted: 2000-11-23

I'm reading your comments from the proprietor of "Cool C--o." I'm originally from the Republic of Panama. The proprietors are my acquaintances and are wonderful people. I can understand the emotional ties to the name of their first business in Okinawa. I honestly think this was not a well thought out name for an establishment in a foreign country.

Like the Rock says "it doesn't matter" where you are from or what words go across cultures. Jose has been a very actively civic minded individual since I met him a few years ago on Okinawa. Jose is not the problem and he has a right to voice disapproval. I've spoken to both of these gentlemen in the past, however, not on the subject. They are both very nice people. We Latinos are part of an important revolution. Latinos (artists, politicians, and others) are getting their due acknowledgement, i.e Santana after approximately fifty years, Hon. Rudy Deleon; Secretary of the Army, and many others). This is NOT due to Ricky Martin or Menudo! Our responsibility is to make this awareness available to all people. We are ambassadors of each and every Latin American country (North, South, and, Central) not only whence we came. What is offensive to one should be offensive to all. We are reared to respect our women and that word (Co-o) means "b---h or a "c--t" in many Latino countries. Which should be a "no no" in any country including Japan. Ignorance = poor vocabulary = words like "c--o". That word is acceptable only in a small circle of very good friends followed by nervous laughter (hypocrisy). In Panama, Puerto Rico, or other Latin American countries "co--" maybe appropriate for a house of ill repute.

We are "selling" SALSA (diversity of cultures) only when we use the ingredients of African based rhythms and Latin American and/or Hispanic American spices. Terminology from our country of origin that is or maybe offensive to others should not be acceptable. The place is nice, the décor is beautiful, and there's parking. The young folks I saw there seem oblivious to the controversy.

Finally. With all due respect to gays: Would you have called your bar "Cool Fag (meaning cool cigarette, even if you were British)" in the U.S.? No! That word is offensive to (some) people who chose a different lifestyle in the U.S. Consequently, "Cool C--o" is offensive to those who avoid the use of a derogative or obscenity when referring to our women. "Cool S-it" may also be considered an expletive of surprise. I don't think so. Latinos want to support you. I think the message is: potential clients will not go to the "Cool cun-" or the "Cool bi--h." You have the choice of a selective or all-inclusive clientele. I wish you success in all your endeavors.

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