: Classifieds : MyJU :
Stories: News
Browse News Stories: « Previous Story | Next Story »

Smiling is the key to success, AAFES super manager says

Date Posted: 2001-06-16

Manager Toru Kyan recently transferred to Kadena Air Base to promote sales at the new Olympic Shoppette. His previous retail sales work assignment, the Fairchild Shoppette, also on Kadena, was ranked in the top 15 in the world six years ago and he hopes to push sales at the new Olympic Shoppette to number one worldwide.

He had been working at the AAFES Okinawa main office as a retail field advisor for the past five years until deciding to return to the frontline as an overseer to promote sales at the newly opened Olympic Shoppette in May.

His education of store workers led the Fairchild Shoppette to attaining wonderful achievements, including being listed in the top 15 in worldwide exchange convenience store sales. "The top ranked shop in the system," he says, "brought in one million dollars a month. We were just two hundred and fifty thousand dollars behind, which wasn't big for us at the time." He explains his work ethic as a manager by adding, "the variety of commodities are the same at every shoppette, so making a difference all depends on how you promote and manage your store."

Through trial and error, Kyan learned what needed to be done to increase sales: "I often organized events outside the shop such as Okinawan Eisa dance performances, Karate exhibitions, and other attractions so that drivers passing by could see that something was going on in front." He adds, "I tried everything to gather people together around the shop." Obviously, his tactics were very effective. Sales were increased twofold to four hundred thousand dollars a month in only a year and a half.

Kyan always paid particular attention to the inventory of his shop and took extra precautions to ensure that his customers were able to shop in a clean, friendly environment. He stressed, "Each shelf in the store should always be filled. Whenever I found any empty space I immediately sent the staff to fill it. I also kept the staff busy cleaning bathrooms, floors, and the parking lot. Smiling at customers is also extremely important, so employees were often asked to do so." Smiling, he adds, "Most of my co-workers thought I was just a nagging manager."

According to Kyan, working for a convenience shop is no different from working for San-A, or any other store for that matter. "We are always struggling to promote sales," he says. "We are in competition worldwide."

Now he is a manger of the new store on Kadena and is aiming to promote sales to number one in worldwide U.S. base convenience stores. His new station of employment is a combination of a classic department store, video rental shop, and convenience store. He says, "We have just started. I don't know yet how much we can do. Some say that my previous shop was in the top 15 because it had a gas stand next to it at the time, but this time we have liquor sales and video rentals. I just do my best to make customers feel comfortable and try to make my shop the number one US military convenience store. I believe we can do it if we work together."

Browse News Stories: « Previous Story | Next Story »

weather currency health and beauty restaurants Yellowpages JU Blog

OkistyleJU FacebookOkistyle

Go to advertising PDF?||?|o?L?qAE?|?}?OA?N?ga`OkiStyle?A??q?qM?oeu^?I`??N?gX?<eth>?<ETH>?ni^?IWanted!!Golden Kings ScheduleOkiNightSeeker