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Dairies sign agreement to integrate production lines

Date Posted: 2002-02-28

Okinawa Meiji Dairy Industry and Foremost Blue Seal Ltd. on Feb. 22 announced an agreement to establish a new firm that will integrate their ice cream production lines. The new venture, called M&B after the first letter of both companiesí names, is scheduled to start production on March 1. Meiji Dairy Industry Vice President Yasuhiro Tagashira has been chosen M&Bís president. M&B will lease Okinawa Meiji Dairy Industryís production equipment, with the proposed integration expected to reduce expenses by 13 percent. Both companiesí ice-cream sales have been in the red due to a shrinking market, stiff competition and deflation.

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