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Taxi Hubcap Ads for Cellular Phones

Date Posted: 2000-08-18

A novel way of advertising has caught the eye of Okinawan public during the past few days as 450 taxis in the prefecture have their wheels capped with bright red hub caps with the white logo of AU mobile phone provider. The hubcaps are built in the way that they stay almost still as the wheels turn, giving the illusion that the taxis are sliding along the surface of the road. AU, in Okinawa formerly known as Okinawa Cellular, is a new company formed by merging the former regional cellular phone companies.

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