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JAL announces start of Okinawa campaign

Date Posted: 2002-02-15

On February 12, Japan Airlines released a public announcement regarding their Okinawa campaign at Hotel Nikko Naha Grand Castle. It usually takes place in Tokyo or Osaka, but this year, because Okinawan tourism had declined due to the terrorist attack in the U.S., JAL decided to hold this campaign announcement for the first time in Okinawa. Governor Keiichi Inamine also attended this occasion to help promote Okinawa.

Although this was a promotion of JALís campaign, it was actually their campaign character for four years, Noriko Fujiwara, a popular actress in Japan, who attracted nearly four hundred affiliates of media and tour agencies from all over Japan to the event. She showed up dressed in traditional Okinawan clothing with a Bingata design and said she personally loves Okinawa and that she wants to let as many people know about the islandís charm.

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