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Japan Update Needs More Pages

Date Posted: 2000-03-17

I would have to agree with Mr. Brezna that you might serve your readership better if you weren't to include stories about U.S. news (especially the primarries). Your response in defending your decision contained all good reasons for covering the primarries but you failed to address a very important point of Mr. Brezna's letter - your print space is very limited.

Japan Update basicly comes across as an ad magazine that puts in stories just to get people to look at the ads. I havn't done a detailed analyses of your print space compared to ad space but I would guess it's 30-40% print and 60-70 % ads (mayber worse?). If the ratio were the reverse, then maybe you wouldn't be just an ad magazine. So, by covering the primarries it looks as if you are over reaching for what you should be providing with your scarce and most valuable recource - PRINT SPACE.

If in the future you could increase your paper size or the number of pages, then increasing in world coverage can be better justified and defended. In your response you failed to acknowledge your scarce print space. With such a small print space, it's hard to be everything to everybody which is what it appears you are trying to do by covering U.S. news. The New York Times, Washington Times, etc., are able to focus on a wide area of topics and geography because they have the print space to be able to. They might not do so if they had only 30 pages of small dimension newspaper size almost full of ads. Your response, although very lengthy, was inadequate for failing to address your limited print space. Greg Leisure

EDITOR”S NOTE: Dear Mr. Leisure, we agree with you that Japan Update needs more print space. That would not only justify the exploration of more international topics which could have incidence on activities in Okinawa; it would also make room for more articles of all sorts about Okinawa itself. Thanks for your contribution.

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