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Footwear firm supports coastal cleanup project

Date Posted: 2011-10-29

A California-based adventure shoes brand, Teva, is supporting efforts of the Ryukyu ICC International Coastal Cleanup program in Okinawa and the Amami Archipelago.

ICC activities are being supported as part of Teva’s “A Pair for a Foot” project, a program to protect rivers, lakes and ocean waterways worldwide. ICC is managed by Ocean Conservancy, an environmental protection organization based in America and coordinating volunteer programs in 109 countries. Ryukyu ICC, with the help of U.S. Marines volunteers in Okinawa, coordinates many marine cleanup efforts within the Ryukyu Archipelago, primarily focusing on collection of waste and debris that’s been washed ashore.

Ryukyu ICC is registered under Okinawa O.C.E.A.N., and submits marine waste collection data to the Japan Environmental Action Network. Teva’s “A Pair for a Foot” project was created to support the protection of global waterways. For every pair of Teva shoes sold, the project helps protect one linear foot of rivers, lakes and oceans through partnership with Water Alliance in the U.S. and non-profit environmental organizations worldwide.

This year’s goal is to protect 4.3 million linear feet (1.3 million meters) of global waterways. The project runs in Okinawa through November 11th.

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