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Ie Island debuts its own brand of rum

Date Posted: 2011-08-04

Ie –Rum Santa Maria is now on sale on the tiny island in northwest Okinawa.

“I’m so happy for the birth of a locally brewed liquor, the first of its kind in Ie Village,” says Ie Village Mayor Katsumasa Oshiro. “I ask residents of Ie Village to be salesmen so he locally brewed liquor is enjoyed by a lot of people.” The new rum liquor comes in two varieties: Gold and Crystal, with the price of a 720ml bottle set at ₯2,500 and a 300ml bottle ₯1,400.

“”We set out a new history using sugar cane, which supports the economic status of Ie Island,” says Yoshito Chien, one of the enthusiastic participants in making the new rum product. “It is our mission to make a good liquor, and then get a lot of people to drink it.”

Ie Rum Santa Maria will first be marketed throughout Okinawa, and then expand operations. Press interviews are being scheduled both in Naha City and Tokyo to promote the new Okinawa liquor.

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