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New Okinawan product makes Japan Top 10 list

Date Posted: 2010-12-09

An Okinawa original product utilizing chili oil is the winner on a list of ten new cultural events and products that have made the largest impact on Japanese life has been announced in Tokyo.

The Okinawa contribution to Japanese everyday life this year is Taberu Ra-Yu, an edible chili oil produced on Ishigaki Island and sold locally at Okinawa Market on Park Avenue in Okinawa City. Ra-yu has been used as a sauce for decades, but this year an Okinawa company came up with a variation introducing extra ingredients including crushed garlic, leek, onion, miso, and shiquasa to create a new taste that has caught on with consumers. Information on the product is available, in English, from Okinawa Market at (098) 921-2052.

Topping the list’s cultural activity awards was recognition of the NHK morning drama series ‘A Wife of Gegege’ centering upon the life of the wife of cartoonist Shigeru Mizuki, creator of ‘Gege no Kitaro’. The series, which ran for six months earlier this year on NHK, chronicled popular manga in postwar Japan.

Second prize went to a phrase “It’s a good question”, highlighting things that garnered the most attention in everyday life. Third was the word ‘Ikumen’ used to describe a good-looking modern day father who also takes part in raising his children.

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