Okinawa Prefecture and Expedia sign cooperation contract

Okinawa Prefecture signed an agreement with Expedia, the online travel website. Okinawa Governor Denny Tamaki and Representative Director of Expedia Holdings K.K. Mikel Dykes signed the contract for cooperation on tourism promotion at the Okinawa Prefecture Office in Naha on Nov. 29th.

The aim of the contract is to increase the number of tourists to Okinawa and human resources development. To achieve the goals of the agreement, the parties intend to take advantage of the Expedia group’s big data that the group companies collect throughout the world. The group is well known in the European and US markets, and the parties expect the new contract is to give a significant boost to the promotion of Okinawa.

The Expedia group has reportedly 675 million users worldwide. Expedia will conduct a special campaign featuring Okinawa from January through March 2019.

The data from Expedia shows that tourists from Korea, Hong Kong and Taiwan know Okinawa remarkably well. Also, visitors from Singapore, USA and Europe are increasing. Specially, the number of visitors from Spain increased 280%. The number of visitors from France is 60% up and Australia 50% up.

The campaign emphasizes the attractiveness of Okinawa’s nature and culture and promotes development of human resources at the University of the Ryukyus.