Okinawa tourism promotion in movie theaters begins

Promotion company SB Japan began the promotion of Okinawa tourism in 300 movie theaters throughout Japan on the 24th.

During the campaign, commercials promoting Okinawa tourism are shown before the movies. There also will be booths set up in theaters offering tasting of Okinawan products.

According to SB Japan President Hideki Nakamoto, “Presenting commercials in this manner, we can narrow the promotion down to a certain product or area.” He is also advising Okinawan cities and local tourist associations to take advantage of this chance.